Logo Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your best business asset. There is a misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from using your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of goods and/or services that business produces is correctly classified into one of the 45 separate categories in the market.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the company and business conception australia wide too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be typed.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark objection reply filing online application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the associated with trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval in order to the exclusive user with the specified trademark for all the different goods and services applied for under the application.